Mariquita Trasquilá: We tell you the story behind the rebranding

Now I choose to blossom

You might be asking yourselves, what happened to that ladybug logo? The one that was round, and even though it didn't have wings and its color was pink instead of red, we all intuitively knew it was a cheerful and colorful ladybug. Well, it was time for our ladybug to spread her wings. She has matured, she has grown with all of us, and now she feels more sophisticated and empowered. Self-assured. That's why she decided to take flight. But, when we turned it over to make it fly, we saw that it is also a blooming tulip, curiously

"my favorite flower! I almost fainted with excitement seeing how that little ladybug could blossom and fly at the same time, what better symbols for the story of Mariquita Trasquilá!"

So, here is our new logo. We decided to leave it this way, like a blossoming flower and like a ladybug opening its wings to fly and reach all of you. To blossom or to fly, are they two options? Well, we're keeping both. From both interpretations, we want you to make your own the one you like best and keep it for your own story. Or, do like us and keep both. Who would have thought… After so much flying, it turns out I'm a flower. Look at yourself, never stop dreaming. Never stop flying, never stop blossoming. Mariquita is full of beautiful stories and the change of our corporate image couldn't be any different, it had to have a beautiful story behind it. The story continues thanks to you. Thank you. With all our love, our new brand image. Always flying, always blossoming, always dreaming. We want to know, what do you think? Do you like this new image designed by Blanco Ruso or will you miss our old ladybug? Tell us in the comments, we're reading!