We tell you the story of Mariquita Trasquilá's makeover

Now I choose to bloom

You might be wondering, what happened to that logo? The one that was round, and even though it didn't have wings and its color was pink instead of red, we all knew it was a cheerful, colorful ladybug. Well, it was time for our ladybug to spread her wings. She's matured, she's grown with all of us, and now she feels more sophisticated and empowered. Confident. That's why she decided to take flight. But, when we turned her over so she could fly, we saw that she's also a tulip in bloom, curiously enough.

"My favorite flower! I almost fainted with excitement seeing how that little ladybug could bloom and fly at the same time, what better symbols of the story of Mariquita Trasquilá!"

So, here's our new logo. We've decided to leave it like this, like a flower blooming and a ladybug opening its wings to fly and reach all of you. Blooming or flying, are they two options? Well, we're keeping both. We want you to choose the interpretation you like best and keep it for your own story. Or, do as we did and keep both. Who would have thought… After so much flying, it turns out I'm a flower. Look at yourself, never stop dreaming. Never stop flying, never stop blooming. Ladybug is full of beautiful stories, and the change to our corporate image couldn't be any different; it had to have a beautiful story behind it. The story continues thanks to you. Thank you. With all our love, our new brand image. Always flying, always blooming, always dreaming. We want to know, what do you think? Do you like this new image designed by Blanco Ruso , or will you miss our old ladybug? Tell us in the comments, we'll read them!